Black-Seitz
Turning complexity into clarity.
Strategic communications that deliver impact at every level.
What I do
I solve communication challenges by breaking down complexity and telling strategic stories.
From brand awareness campaigns to enterprise-wide technology implementations, I create the necessary clarity to drive action and deliver measurable impact.
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Project Management
Building a content engine to serve 300+ clients
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Product Strategy
Driving 15% engagement in a brand-new cancer support product
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Content Strategy
Reaching 2+ million members during Open Enrollment
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Product Launches
Driving 75% engagement among high-cost claimants
Content Management
Boosting operational efficiency by 50%
SEO
Growing web traffic by over 650% and organic web traffic by 183%
Email Marketing
Delivering 10+M sends annually with 50% open rate
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Digital Migration
Migrating millions of users with minimal interruption
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Brand Positioning
Growing a brand to 100 million eligible members across 33 Fortune 100
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Internal Communications
Driving employee engagement and improving culture
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Benefits Transition
Achieving 55% household engagement for new benefits platform
Copywriting
In addition to my broader work in marketing and communications, I continue to work and consult as a copywriter.
Case Study:
Strategic communications to drive member engagement
Members weren't using their benefits because they didn't understand them. I designed a modular web system and email campaign that made everything clear—resulting in 40% conversion rates and 100K+ activations.