Following Grand Rounds' acquisition of Doctor On Demand and the original Included Health, the newly unified company needed a brand identity, one which would overcome traditional skepticism towards the healthcare industry.

I collaborated with executive leadership to develop a human-centered brand that prioritized trust and accessibility. I crafted a brand voice that positioned Included Health as a fundamentally different healthcare company—one that combined genuine care for people's well-being with the clinical expertise and authority to deliver exceptional outcomes.

The unified brand successfully scaled to serve 100 million eligible members across 33 Fortune 100 companies, 300+ enterprise clients, and national health plans. This growth was accompanied by hundreds of thousands of virtual care visits and significant industry recognition, including the 2025 MedTech Breakthrough Award for Best Overall mHealth Solution and ranking among the top 25 digital healthcare companies.